Tag: Nigeria

All I do is cook…for the culture

African cuisine is so broad and is one of the best globally, with so many techniques and flavors in its cooking process. The world knows about Jollof Rice, but many other unique, delicious, and hearty dishes exist. There is the need to let the world know, enjoy, and access these dishes, but how do we go about that if there isn’t any recognizable brand with a convenient and consistent product?

A conversation with Tobi Smith, founder of AllIDoIsCook.

1. Briefly describe your background and how you got started.

I was born in Nigeria, attended secondary school in Akure, Ondo State, and got an accounting degree from Babcock University. While studying for my ICAN exams in Nigeria, I found comfort in cooking for my family and friends, started watching more food shows, and decided to take up a summer job in Texas working in two food companies – Panda Express and Dairy Queen. Those experiences made me decide to pursue a degree in Hospitality Management at the University of North Texas. 

Three weeks into settling in Denton, I started craving Nigerian food, and I realized Walmart, Target, and Kroger did not have any items on their shelves that had African flavor in them. I tried the closest Nigerian restaurant to me, and after a 40-minute drive and bad customer service, it was one of the worst experiences I had with Nigerian food. I decided to start a blog to teach people how to make Nigerian food, and from this blog and my posts on Twitter, many people booked me to cater for their house parties. Word spread, and I got to be known as “the guy that posts nice food photos and recipes.” 

My friends started asking me to cook them meals. It got to a point where a friend of mine took a flight from Oklahoma to pick up some food from me, and I knew we had to figure out a way to get food to people conveniently, which gave birth to AllIDoIsCook. 

I started AllIDoIsCook with catering, and this morphed to include shipping these meals all over the USA. All of this was going on as I worked on my M.Sc. I took four classes, wrote research papers, worked with my major professor on his research, mentored students, cooked for multiple events on the weekends, and took time off school to ship boxes on Mondays. I could only ship on Mondays with the workload, which saved me from having to replace orders due to spoilage as delivery companies primarily work on business days. It has been fun seeing people adopting that model. 

After my M.Sc, I worked at Winstar Resort and Casino in every department to understand the hospitality business on such a massive scale. I worked the front desk, pushed bell carts, did room service, worked as a barista, worked as a supervisor, pool boy. Whatever job you could think of in a Hospitality company, I did it. 

After that experience, I decided to go back to school to do a Ph.D. in data science to understand how the hospitality industry could use data collected from customers to give a better experience.  I loved being in school, researching, and teaching marketing, but I enjoyed cooking.  I was determined to 100% drop everything, focus on working on AllIDoIsCook, and do it to the best of my abilities because I felt compelled to do African cuisine and do it right/better than what was available on the market.

 At that point, I called my parents and told them I was dropping out of school to focus on the food business 100%. A huge worry for my parents was me being able to afford my bills, After hours of talking, showing them revenue projections, and the like, they agreed to support me, and I dived. That is one decision I am forever grateful I took. 

Fast-forward to 2021, AllIDoIsCook is one of the most recognized brands exposing the world to African flavors by delivering gourmet food products to doorsteps and most recently getting in grocery aisles. 

2. Flashback and then fast forward to the present; what has surprised you the most about your journey thus far?

Honestly – how big of a problem we are solving. When we started in 2016, it was just a food blog that stemmed from not finding Nigerian/African cuisine conveniently. I live in Texas, the one state in the USA with the most Nigerians (probably), and you mean I had to drive 40 minutes to get to a Nigerian restaurant, and no grocery store had Jollof rice at least? 

Fast forward to 2021, with over 8000 boxes shipped and over 4000+ customers. It is sometimes mind-blowing to realize we have not even scratched the surface. When you look at it this way – there are over 700,000 Nigerian immigrants in the USA alone, and these are Nigerians that participated in the last census. Then we think about the Nigerian Americans, the Americans who are married to Nigerians, the Black American population who want to rediscover their roots and experience the cuisine of Africa, and the millions of individuals in other demographics that want to try African cuisine.  There is also a substantial ever-growing Nigerian population in Canada and the United Kingdom! We have reached only 4,000 of these people just with word of mouth. Then you realize so many people have this problem, and we are glad that we have at least started somewhere with making sure anyone anywhere can get access to Nigerian cuisine. 

3. Why is the cause you pursue or the problem you are solving the most important for this generation? 

For us at AllIDoIsCook, there are many reasons. With the increased immigration of Africans to the West, the world becoming a global village, and people getting busier, there is the need to preserve and promote African cuisine so that future generations can have something to hold on to proudly. Educating the world about our heritage is necessary to be done that will have lasting effects on generations to come. 

African cuisine is so broad and is one of the best globally, with so many techniques and flavors in its cooking process. The world knows about Jollof Rice, but many other unique, delicious, and hearty dishes exist. There is the need to let the world know, enjoy, and access these dishes, but how do we go about that if there isn’t any recognizable brand with a convenient and consistent product? 

A good example I use is this: A Nigerian in the USA would need to spend 10-12 minutes explaining to another demographic what any other dish aside from Jollof Rice is. 

We have lived both at home and abroad. Being outside of our home countries can get lonely, and one crucial aspect of African culture is the food. Having a meal that feels like home is honestly therapy sometimes, and we firmly believe we should do it properly. 

4. Reflect on all of the necessary sacrifices and trade-offs you’ve had to make to get to where you are today. Which of these would you say was the most pivotal and why?

Man. I’d say every single one of these sacrifices was pivotal. I have learned that life is a collection of many events that shape you/prepare you for a series of events. No sacrifice is an island, literally. There are a few that I remember at the top of my mind. 

Dropping out of my Ph.D. and hauling all my belongings to Houston was one of the most significant sacrifices. I was leaving an almost guaranteed path to becoming a tenure track faculty member for something with no salary in view. This sacrifice was pivotal because it was “all in, all chips on the table,” there was no safety net, which helped my cofounder and I focus squarely on getting AllIDoIsCook to where it is. 

Another is making the sacrifice of reinvesting into the startup. With a bootstrapped business, We have had the opportunity to grow the company to a point where it is rapidly ready to scale with a fantastic track record. 

5. What is the best piece of actionable advice you’ve received that continues to be a source of inspiration in good times and challenging times?

There are so many phrases I tell myself a lot. There are two that stand out – “keep going” and “be better every day.” These phrases just make sense when I hear them. 

“Keep going and be better every day” –  things are going to get super hard, discouraging, tiring, and you will feel like giving up A LOT. During that time, it is essential to take a break, rest, recenter and recover. It is crucial to be honest with oneself in entrepreneurship – during your break, evaluate everything at intervals. “Be better every day” – this is huge for me. Being better every day ensures that I set my goals, focus on them, learn from my mistakes, and learn more. This helps you grow as a person. 

Using Technology to Save the Igbo Language

Nkọwa okwu is completely free and offers more than 8,000+ Igbo words, 2,000 Igbo example sentences, 1,000+ audio recordings, supports 17 dialects, and renders Nsibidi script above all words. Nkọwa okwu started as a dictionary because it’s tough to find high-quality, advanced, robust, Oxford-styled, Igbo-English dictionaries outside Nigeria.

My interview with Ijemma Onwuzulike, Software Engineer & Founder of Nkọwa okwu | Twitter: @nkowaokwu

Ozii: What/Who got you interested in building technology and how has the journey been so far?

Ijemma: Ever since I was young, I’ve been interested in how technology works. I was fascinated by how digital clocks could tell time, how microwaves could create heat, and even how magnets could distort colors on CRT TVs. But I specifically became more interested in programming during middle school and high school when two things happened: 1. I learned that my Mom programmed for her job (and has always been my biggest role model), and 2. I wanted to build my website. So most of my school memories were of me showing my websites to my friends and family. It started as a hobby to see what I could learn, and I remember being genuinely excited every time I learned a new HTML tag or a JavaScript function.

By the time I was a senior in high school, I knew that I wanted to study computer science in college, but I didn’t know what computer science was and how to use it after college. Sure, I learned to program, and I was good at it, but I didn’t know what “engineers at Google” did for their day-to-day. I knew I would learn a lot at college, so I stuck with the major. It wasn’t until my first college course where I realized that I was a minority, not just because I’m a woman but also because I’m black. The sense of excitement and comfort I found while creating websites in high school quickly faded and transformed into imposter syndrome, where I felt like I wasn’t good enough or I didn’t belong. That mindset affected me for the first half of my college experience because I wasn’t excelling in all of my classes compared to when I was in high school.

The silver lining came when I realized that I wasn’t alone. Many women, especially black women, had a similar experience as me during college. So during the second half of my college experience, I made it a point to be more intentional about my work and the people and students I wanted to guide and mentor. I wanted to see more people like me doing what I do at my school. By the time I graduated, I had got more women in the DALI Lab, which was my on-campus job that teaches students relevant skills

Ozii: What’s your theory on why the Igbo language is at risk of becoming extinct? What is the data telling us and what firsthand experience, if any, supports what the data is telling us? 

Ijemma: My theory is factors like colonization, tribalism, and other elements that have no place within Igbo culture or heritage have pushed Igbo as a language to the side. English is Nigeria’s official language and the common denominator language across Nigeria for communication. This reality makes it more difficult for young Igbos to see the need to actively speak Igbo as their primary language outside of academic settings since English is the de facto language within many business transactions, government organizations, and even within many homes. In my opinion, when jobs and paid opportunities are primarily looking for fluent English speakers and skilled English writers, it makes sense to obtain the skills necessary for attractive opportunities. Also, the global state of the world is Western – entertainment, sports, education, art, etc., is increasingly Western-influenced.

UNESCO projected that Igbo would become extinct by 2025, an outdated 2012 projection that has proven to be incorrect. But a more realistic forecast that I framed my work around is that Igbo will become extinct by the end of the century. This is because generations are not effectively passing down the language. I can personally attest to that as an Igbo-American. As a kid, my parents didn’t want my sisters and me to be confused while learning two languages, so we weren’t taught Igbo. Even other Igbo kids I grew up around had a similar experience. This is such a large pattern that’s affecting young Igbos – if we decided to start a family, our children’s chances of knowing Igbo are significantly lower.

Ozii: Tell us about your platform and how it is solving this problem.

Ijemma: I started Nkọwa okwu to push back on the projection that Igbo will become extinct so that the language exists and thrives in a modern world. I genuinely believe in the Internet’s fair and open educational materials, so currently, Nkọwa okwu is completely free and offers more than 8,000+ Igbo words, 2,000 Igbo example sentences, 1,000+ audio recordings, supports 17 dialects, and renders Nsibidi script above all words. Nkọwa okwu started as a dictionary because it’s tough to find high-quality, advanced, robust, Oxford-styled, Igbo-English dictionaries outside Nigeria.

To further address the language learning crisis, we’re creating Nkọwa okwu Learning to allow students to enroll in high-quality Igbo courses at fair prices. At the same time, our instructors get paid for the Igbo courses they put on our platform. In addition, many of our community members struggle to learn Igbo in their free time, so having a platform like Nkọwa okwu Learning can dramatically ease the way we learn online. On top of that, the platform will incentivize Igbo instructors to create more Igbo content that can help others learn.

Ozii: What is the next major milestone for your platform?

Ijemma: Our next milestone is to release Nkọwa okwu Learning by the start of 2022. Releasing this platform will finally give young Igbo people the opportunity to learn Igbo online at their own pace. We currently have a small team consisting of software engineers, product designers, and a lexicographer/audio recorder working to build out the platform and the course content. Once we get closer to release, we want to find a growth marketing manager to help start marketing the platform across social media. This timeline means that we want to start being more active on social media channels like Twitter, Instagram, and LinkedIn to attract our target market. At the same time, we also want to continue recruiting Nigerian university professors to start creating courses on the platform and start making money.

We’re also looking for investors and funding to hire committed employees to ensure that we keep our momentum moving forward. Visitors to our website can also donate by clicking on the ‘Support Us’ button.

Ozii: What’s the one piece of actionable advice you’ve received that continues to be a source of inspiration in good times and challenging times? 

Ijemma: One of the best pieces of actionable advice I’ve ever received was to share my work with others. I was so worried about whether or not people wanted to see what I was working on, so much so that I would end up waiting until my work was “worth sharing” for others to see it. But what I’ve learned along the way is that people want to see you succeed, and they’re excited to see you make progress on your project, whatever that progress could mean. Once I took the advice of sharing my work often to heart, I realized that I wasn’t just publicly making progress, but I was also meeting so many unique and talented people who wanted to help me make more progress. That’s why we’ve been able to grow our volunteer community to 80+ members.




What Table Tennis 🏓 taught me about selling

According to Dr. Wendy Suzuki, professor of neuroscience and psychology at New York University, a game of “table tennis works parts of the brain that are responsible for movement, fine motor skills, and strategy – areas that could be growing stronger with each match.” It is no surprise it is easy to spot a table tennis corner in communal areas of some of the fastest-growing startups and technology companies. My passion for table tennis began many years ago in Nigeria when my parents bought us a table when I was about twelve years old. My game has continued to improve, and I feel fortunate to work in a field where taking a few minutes to play a game isn’t frowned upon but encouraged to build camaraderie and brainpower. There are four lessons the game of table tennis has taught me about selling.

1/ You can influence the outcome by focusing on what you can control– In a standard game of first to 21 points, each player gets to serve at least ten times. A serve is when the ball is tossed up at least 6 inches and struck, so the ball first bounces on the server’s side and then the opponent’s side. The level of creativity of your serve is one of the elements of the game you have full control over. As such, making it difficult for your opponent to return your serve is one of the fastest ways to score points and gain an advantage. However, mastering a difficult serve takes immense discipline and practice. Similar to sales, you can influence the outcome of an opportunity by maniacally focusing on the elements of the process you can control.

Pay attention to the serve which sets up the opportunity for the forehand smash.


2/ Mistakes are inevitable; learn from them. A player who dwells on the mistakes made, which may have caused him to lose a point, is often visibly timid and risk-averse. Since thoughts drive action, it’s essential to have a growth mindset. For instance, instead of thinking “how could I be so careless, dumb, [insert your choice of words] to lose that point?,” try thinking “how can I adjust my game to have an unfair advantage?” A player who learns from her mistakes and makes adjustments in real-time accelerates her potential to win the game and ultimately win in life and business.




3/ Persistence strengthens relationships. I needed to get in front of the CTO and Co-Founder of one of the fastest-growing startups in SoCal. I tried contacting him via email, telephone, and social media but couldn’t get through. After many months, I discovered an article published in the early 2000s of this executive and how he loved table tennis. Instinctively, I challenged him to a game. He accepted. Without going into details about who won (we both did 😃) the game established a foundation for a healthy relationship that continues to blossom. This executive has become a friend and continues to inspire me to improve my game in business and life. He even kindly donated to a table tennis charity tournament I helped organize to raise money for Hack-The-Hood, a non-profit organization in Oakland focused on increasing the representation of minorities in the tech industry.

4/ Do not underestimate your opponent. We all love the stories of underdogs that come from behind to claim victory over big dawgs despite the odds stacked against them. I’ve played many games where I fell behind only to come back to claim victory. I’ve also played many games where I was well ahead only to crumble and lose the game. In both scenarios, one person was underestimating the other person. Chinese philosopher and writer, Lao Tzu, teaches that “there is no greater danger than underestimating your opponent.” In Sales, you’re either representing the incumbent (big dawg) or challenger (underdog). It doesn’t matter who you represent, underestimating your opponent leaves you exposed and unprepared to execute a winning strategy. 

As a bonus, check out this incredible 41 shot rally featuring Nigerian table tennis superstar – Segun Toriola. It is a masterclass in executing a defensive strategy. 





Self-care could get you a hat-trick

Last week Monday, I exhausted every means possible to get a hold of a client involved in a deal I was spearheading. I emailed, called, texted, and left a voicemail, but he did not respond.

The next morning, he replied to my text apologizing for being unreachable since he was stuck in back to back meetings. He then suggested we set up a call for 5pm later that day. I asked for an earlier time in the day, but he was firm that he was only available at 5pm. This was a problem. I had a soccer game starting at 5:10pm, and knew our conversation would take at least 30 minutes. There was also a looming deadline, so it was critical we spoke soon. I had to decide whether to take the call at 5pm and risk missing the soccer game or reschedule the meeting to a different day and risk missing the deadline. Playing soccer brings me a lot of joy, and I also thrive on going above and beyond for my customers, so this was a difficult situation.  




This dilemma reminded me of a conversation I had a few weeks back with my mentor. He encouraged me to prioritize self-care as part of my daily routine to live a more balanced life. He shared that more than exercising regularly, self-care is any activity that we deliberately do to take care of our mental, emotional, and physical health. According to Forbes, neglecting self-care means not knowing your worth. By making time for self-care, you “maintain a healthy relationship with yourself as it produces positive feelings and boosts your confidence and self-esteem.”

The common challenge with self-care is making adequate time for it. Tchiki Davis, Ph.D, author of Outsmart Your Smartphone, recommends twelve strategies to get started with self-care. To resolve my earlier dilemma, I relied on her “say no to others, and say yes to your self-care” strategy. Below is how she explains it:

Learning to say no is really hard; many of us feel obligated to say yes when someone asks for our time or energy. However, if you’re already stressed or overworked, saying yes to loved ones or coworkers can lead to burnout, anxiety, and irritability. It may take a little practice, but once you learn how to say no politely, you’ll start to feel more empowered, and you’ll have more time for your self-care. 

I told the client that 5pm wouldn’t work since I had a soccer game starting at 5:10pm. I suggested we reschedule for the next day, and he accepted. In parallel, I worked to ensure we had enough runway so we could still meet the deadline.

The soccer game started promptly at 5:10pm, and by the end of the first half, my team was down 1 – 4. During the half time break, I encouraged the guys by reminding them we were better than our first-half performance. All we needed was to focus on getting one goal at a time. Within the first 5 minutes of the second half, I scored our second goal, getting us to 2 – 4. We made some technical changes, which allowed our team to score three more quick goals within ten minutes, putting us ahead at 5 – 4. I then added another goal with five minutes left in the game, putting the score at 6 – 4. Our opponents got a quick break and scored a goal with two minutes left, putting the score at 6 – 5. Knowing they would increase the pressure, I reminded the guys that offense is the best defense. Since our opponents committed more of their guys to attack, it left their defense vulnerable. We took advantage, and my teammate provided a perfect through pass. I then dribbled past two defenders before hitting the ball past the goalkeeper on his left side. The score was now 7 – 5, with twenty seconds left in the game. When the referee blew his whistle to signal the end of the game, we had managed to come back from three goals down to win the game 7 – 5. I thought to myself, had I taken the call and missed out on the game, I wouldn’t have been in a position to help my team and be a part of such a memorable comeback story. 

The next day, the client asked about the soccer game, and I relived the drama all over again. Even better, we met the deadline, deepened our connection, and progressed our discussions. This experience was a reminder to prioritize self-care because it earns trust with clients and it is good for business.

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#SuperEagles




FIVE Questions with Michael Amadi, Founder of Jikoro

Michael is a passionate entrepreneur focused on leaving a legacy that is filled with inspiration and courage. With the realization that “life is rented”, Michael approaches his mission to feed millions of people in a sustainable way with great enthusiasm and urgency. Although Jikoro as a company is still in its infancy (about 1 year old), the idea for the company has been gestating for years. Michael is putting to work his training as a scientist to build a company whose mission is to leverage technology to create products from palm oil that are less harmful to the environment and people. Essentially, creating a better product for tomorrow, today. The Agriscience industry in Africa is ripe for disruption as it is dominated by companies with antiquated technologies that also lack leadership when it comes to dealing with the realities of climate change.

Jikoro’s plans include leveraging technology to bring hydroponic farming to Nigeria and partnering with Universities to innovate on seed genomics.
In addition to building a company that outlasts him, Michael wants to create millions of jobs for talented youth in Africa who are yearning for the opportunity to make a better life for themselves and their families. Michael and his team at Jikoro have many exciting plans and their version of the future is filled with hope, determination, and courage.

Jikoro recently took first place in a business pitch competition organized by Umu Igbo Unite, at their 2019 annual conference in Minneapolis. I learned about Jikoro through the pitch competition and invited him to take part in the FIVE Questions series. I hope you are inspired and compelled to cheer on the team at Jikoro!

1. What is your unfair advantage as an entrepreneur and why should people want to do business with you?

I find this to be an interesting question because it illustrates in one aspect your fit and the other, characteristics of an entrepreneur. To appreciate my unique abilities, you would have to personally interact or shadow me for a day. You would quickly find out that I equally represent the Naija (Nigerian) hustle and accomplish my goals with a strategic mechanism. Nigeria is a unique country in dire need of multilateral solutions for all including men, women, and the youth. It’s estimated there are nearly 80 million youth ready to learn and work throughout impoverished regions of Nigeria. Throughout West Africa, a few small organizations are doing the best they can to be the change agents. However, to make the real impact it takes a collective of people and organizations. Jikoro LLC is ready to make the difference one-step-at-a-time, as our innovative strategies focus to eliminate the burdening hunger crisis and eliminate the technological barriers to entry. We are crafting a vision and creating opportunities for tomorrow, now. Our motto “Sustainable Agriscience for A Better Tomorrow”, today defines our innate hunger and desire to succeed. We should not lament and willow in stagnation; rather, let us be our own change agents. Our collective actions will be our unfair advantage.

2. What role has mentorship played in your journey as an entrepreneur and what’s your advice on how to seek out and foster relationships with mentors?

Either it’s this question or perhaps it’s the answer that goes on in life to be undervalued in its various forms. I’d have to say my journey as an entrepreneur is unique in experiences and achievement. Each day you wake up to face and overcome adversities through each stage and after each accomplishment. Mentorship is defined by the Oxford dictionary as, “guidance provided by a mentor, especially an experienced person in a company or educational institution.” The reality is that not everyone has a mentor to speak freely or directly to. Similar to myself, you may become indirectly motivated to take the first steps. Virtual platforms such as YouTube and findings on the internet are great tools for those seeking inspiration. However, I should caution everyone not to pay for free advice and stay focused exclusively on stories and interviews without the glam. Watching and learning from women who essentially created their career positions were my first exposure to entrepreneurship. While in college I started my path towards entrepreneurship with a National Science Foundation (NSF) grant, which allowed me to expose myself to as many unknowns as possible. Prior to starting Jikoro, I was presented with the opportunity to meet a few CEOs in the field of biotechnology and other industries. If you are given a similar opportunity, write down a few questions you are going to ask the individual in a notebook or diary. Your goal is to learn about your future mentors’ critical thinking process, focus, and their past experiences (e.g., successes and failures).

3. Why is the cause you are pursuing or problem you are solving the most important for this generation and how can people support /help you move your cause forward?

Well around the world the average age of a farmer is 60 plus years, and in the continent of Africa 60% of the population are under the age of 25. Let’s focus on Nigeria, the most populous country with the largest economic factor (e.g., GDP) in Africa. Without the need of a microscope, youth unemployment and data representing the quality of life is dismal. Primarily such concern for poor health is due to unemployment, hunger, and inaccessibility to resources. While Jikoro is only an agricultural sciences and farming company, the potential of a robust agriculture industry should bring excitement, as the number of improved lives may be exponential. Our vision is to develop the next generation of farming technologies and food crops to feed a nation through science and development of a stable supply chain. Moreover, we are focused on eliminating the biotechnology barrier and innovating to produce bio-engineered oil seeds and specialty crops for advanced technologies (e.g., biofuels and affordable medications). When you do the math, innovation plus product, multiplied by scalability equals profitability in the business world. A profitable agriculture industry translates into new forms of income, resulting in affordability of key services (e.g., healthcare) and investments in infrastructure, such as roads and water systems. There’s a saying, “those who fail to plan, plan to fail” and so far, no one has been able to disprove planning. In all realness, hopefully, individuals with additional resources will pick up where we left off and learn from our mistakes. To succeed, we are utilizing the grassroots community business funding model, so donations, investments, and partnerships are welcome, as well as feedback and advice. If you really want to help, first check out Jikoro’s website (https://www.jikoro.international), then if you feel compelled, contact us by email. Remember, it takes a village.

4. Reflect on all of the key milestones or sacrifices you’ve had so far in building Jikoro to what it is today, which of these milestones or sacrifices would you say is the most pivotal and why?

Too many milestones but selling my car and investing the money into the business was the most pivotal sacrificial milestone. I woke up and said today is the day, now each day I remember moving forward is the only way to go. Today, I’ve obtained all the necessary permits and formed a few collaborations. Tomorrow, big data will be flowing in, new products will launch, and a new research team will be built from the ground up. All these milestones excite me and I look forward to achieving each one. You can stay up to date with our movements by following us on Instagram — @jikorollc

5. What is the best piece of actionable advice you’ve received that continues to be a source of inspiration in good times and challenging times? 

Great question! Idioms and quotes are equally inspirational, from Mahatma Gandhi’s “Be the change you want to see in the world” to Maya Angelou being attributed with “If you don’t like something, change it.  If you can’t change it, change your attitude.” During challenging times, I find myself going back to the advice I received as a kid and throughout college. If you are frustrated, go for a walk. Feeling disappointed? Remember the hundreds, if not millions, facing a tougher decision than you are. And most of all, communication is key. Stay in touch with family and friends; and remain focused on your vision. As for when all is well, be humble.


F.I.V.E Questions with Stephen Ozoigbo, Venture Catalyst

1. Briefly describe your background- education, experience, etc. What is the most exciting or rewarding aspect of what you do now? What could make it even more exciting or rewarding?
I am a generalist. My background is a hybrid of Technology, Finance and Investments, and International Development. I have been fortunate to live and work in four continents and I consider these experiences to be the backbone of my current status as a Venture Catalyst.
 
I was born in Nigeria and grew up with an admiration of global affairs. When I emigrated to the US as a young adult, I chose the path of embracing knowledge and learning through any means possible and I immersed myself in a variety of learning activities both online and offline. This propelled me through my first Master’s degree and led me to my career in Banking 
 
With the help of a good friend and mentor, I joined Smith Barney as an Investment Associate intern and worked for four years through the Banking realms of Citigroup. I completed my MBA within the same period and transitioned to Foreign Direct Investment activities with the Government of Catalonia in Europe in 2009. This experience shaped my Venture and International development as it allowed me to design, implement and manage a variety of investment activities across macro and micro environments. Particularly, I started working with Startups and saw the power of entrepreneurship as a key variable for economic development. 
 
I took that experience back to Africa and it has become a core aspect of my day to day as an early stage investor in venture activities, a stage agnostic advisor to venture stakeholders, and an active stakeholder in Africa’s entrepreneurial future.
 
The most exciting part of what I do now is applying my knowledge and experience on the African continent with a full exploitation of my generalist tendencies and approach. My personal and professional background in Science, Technology and Finance allows me to sit within convening and offer a  full appreciation of the levers that need to be pulled in driving African innovation ecosystems forward.
 
My roles get more exciting as I meet more young Africans that are just as driven and willing to do the same. My perspectives on this and more were shared in my recent TED Talk.
2. Flash back and then fast forward to the present, what has surprised you the most about your journey thus far? What advice do you have for others looking to take a similar path? Is there something you could have done differently to get to where you are quicker?
I have fond memories of great projects, activities and sometimes disappointments. On a personal note, having the opportunity to work with key public sector partners and friends from the Obama White house and Administration, to the US State Department after serving within the Government of Catalonia for five years stands out as one of my most pleasantly surprising paths. On a daily basis, working with young African entrepreneurs to build solutions of the future and seeing THEIR journeys from a lens of venture creation and acceleration is always a thrill. 
 
For anyone else seeking to follow a similar path, I will strongly advise them to embrace THEIR generalist tendencies and characteristics. It comes in very handy in fast paced, international and multidimensional business environments. I also advise that they have good friends that are specialists!
 
Entrepreneurship is hard. Entrepreneurship in the African context is even harder. I encourage anyone within the ecosystem (or seeking to enter it) to come in with a stomach of steel, strive hard to leave their mark and never relent on their mission towards empowering others.
3. Why is the cause you are pursing or problem you are solving the most important for this generation? How would future generations benefit if its successful? What is at risk if you do not succeed?
The Lions@frica initiative and the DEMO Africa platform and all other programs that we currently have embedded within the African Technology Foundation are quite important in the broader sense of promoting entrepreneurship in Africa. For a generation of Africans that are media entrepreneurs, I also consider our Edutainment Africa platform to be an essential tool for story tellers to amplify the business elements of their craft.
 
As the African media and technology ecosystems merge and digital entrepreneurs continue to rise from their self taught ecosystems across the continent, their ability to build a product, tell their story and sell it across the world will be a critical aspect of their venture pathways.
 
There isn’t a viable risk to not succeeding with these initiatives. Rather, I consider that like many others, some stakeholders will be pioneers and not direct beneficiaries – and we will all continue to strive for the Africa that we believe in.
 
4. Reflect on all of the key sacrifices and trade-offs you’ve had to make to get to where you are today. Which of these would you say was the most pivotal and why?
My personal sacrifices have mostly been around my inability to say NO to service or causes I believe in. From China to Catalonia to Colombia to multiple locations in Africa, I have made a myriad of trade-offs that were sometimes a burden to my personal life but ended up with a rainbow at the end.
 
Answering a call to service and working alongside key stakeholders at the US State Department’s Office of Global Partnerships on the Lions@frica initiative as well as supporting key public sector activities for the Obama Administration would stand out. Working with my good friends at the Government of Catalonia’s Trade and Investment  Office will also stand out. These public sector experiences have enforced my core beliefs that governments are people, and given me a comfort win providing policy guidance to governments all over the world.
 
Working with young startup founders is very rewarding for me. They are Africa’s future and I am always honored to be a page in their book through mentorship, advisory and investment related activities. Building technology solutions with all of these founders remains a key motivation for me as well. 
 
5. What is the best piece of actionable advice that you’ve received that continues to be source of inspiration in good times and challenging times?
I have a daily dose of these, especially since my daily activities are quite amorphous and touch on many parts of the innovation ecosystem. I have a healthy network of mentors and advisors that I reach out to on a regular basis for guidance. I look to my family to stay grounded – my mother and my wife and are biggest fans and critics alike. I seek inspiration in well meaning and self driven innovators from Africa and listen intently to their visions and motivations. Above all else, I am a willing learner –  I have grown to learn from all my experiences, both good and bad.
Connect with Stephen on LinkedIn!

F.I.V.E Questions With Chike Nwoffiah Founding Director, Silicon Valley African Film Festival (SVAFF)

“Until the lions have their own historians, the history of the hunt will always glorify the hunter.” Chinua Achebe

When you let someone else tell your story, they’re likely to leave out important details. It matters who controls the narrative; so whatever you do, work hard to control your narrative and tell your truth.

Chike Nwoffiah is on a mission to change the narrative of Africa which is what compelled him to start Silicon Valley African Film Festival (SVAFF) nine years ago. Chike permeates an intense amount of positive energy and belief that fuels his drive to get Africans to tell their authentic stories. He has brilliantly guided SVAFF from just an idea to international recognition. As SVAFF heads into its 9th year (Oct. 4-7, 2018) of screening films from Africa created by African filmmakers, I caught up with Chike to learn more about his drive and what actionable advice he can pass on to us.


1. Briefly describe your background and how you got started.
I was born and raised in Nigeria. I grew up in a very loving home where education was a priority. My love for the creative industry started very early in my life at about the age of 4 when I starred in my very first stage play. I still have very vivid memories of the rehearsals, costumes and the performance to the entire school community of students, parents, and teachers. From then on, I was immersed in theater and this continued through college and beyond. Although in college, I was in business school, my heart was on stage and so for all my years in college, I starred in every play that was mounted by our student theater company. Years later, as fate brought me to Silicon Valley California for further studies and work, I slowly found myself consumed by the chore of a corporate career and while I was making good money as a young (24-year-old) corporate strategic planner, I knew something was missing. My heart yearned for a creative outlet which the hustle and noise of corporate America weren’t giving me. So after about six years in the Silicon Valley corporate world, I began my transition to the creative industry and have never been happier. Today, I run a California based full-service media production company, Rhesus Media Group, with offices in Cape Town, South Africa and Lagos, Nigeria. We provide end-to-end media services to private and corporate clients as well as produce our content. We presently have a feature film, A Rose for Freddy, which I directed, scheduled for release in theaters across Nigeria in August of this year. I also founded the Silicon Valley African Film Festival, an annual showcase of films by Africa’s talented seasoned and emerging filmmakers. The festival was started to confront the sad reality that after over half a century of independence in Africa, most of the continent’s narratives are still told by people who are so many degrees removed from the continent. These historically distorted narratives have led to blurred interpretations and blurred perceptions of Africa, and our way of life. I am convinced that by creating a platform for Africa’s content creators to share their authentic stories with the world, we can engage the global community in a different dialogue about Africa. The film festival has grown in 9 years to become an annual destination event that draws international filmmakers, celebrities, and visitors to Silicon Valley. What I find most exciting and rewarding for me is that I have found a way to live my passion and make an impact in the process. My business school training continues to give me the professional discipline to successfully run my businesses and execute projects, while my talent and skills in the creative arts allow me to share my African heritage on a global stage. I wake up every day excited to go to work. Outside of my beautiful wife and son, I couldn’t ask for a better blessing than the opportunity to make a living doing what I love.

2. Flashback and then fast forward to the present, what has surprised you the most about your journey (with SVAFF) thus far?
The pleasant surprise or the “happy story” about SVAFF is the pace of growth we have achieved in such a short amount of time. The festival has grown from a one-day event that showcased 16 films to a full three days of programming last year with 93 films from 30 countries. Our offering has now expanded to include a fashion show, live performances, food, African market, and in 2018, we will debut our “Virtual Africa” lounge where guests can experience virtual reality content from Africa. The community support has also been stellar as several individuals and organizations rallied around the idea from the very first year and made sure that we kept it going even during the challenging times. SVAFF has become a community-owned event, and this is what I always wished it to be – no one person’s event, but our event.

3. Why is the cause you are pursuing or problem you are solving the most important for this generation, how would future generations benefit if it’s successful, and what is at risk if you do not succeed?
Africa can no longer be ignored in the global economic, social and political space. With a population of more than 1 billion people, expected to double by mid-century, Africa offers an enormous potential market. While the rest of the world is aging, Africa is young with about 20% of the population between the ages of 15 and 24. And while the global workforce may be shrinking, in a few years Africa’s workforce will number some 1.1 billion, surpassing that of China and India.

This huge slice of the global population cannot be reduced to myopic soundbites that only perpetuate historical stereotypes. I am humbled that I have been able to dedicate my work to challenging the complex networks of ignorance, prejudices and stereotypes underpinning Africa’s pernicious misrepresentation in the media as a place of turmoil, deprivation, wildlife, ethnography, the spectacular, bewildering, ambiguous, haunting, and casting Africans as simple folks in need of guiding hands or, belittling noble savages. The recent US president’s characterization of African nations as “s#*#hole countries” is a prime example of this kind of ignorance driven bigotry.

To allow the myopic single story narratives of Africa to dominate our understanding of Africa deprives our children the opportunity to engage with the world’s brightest, most diverse and vibrant minds. Stories inform our perceptions, and our perceptions inform our behavior. Until the global community stops seeing Africa and Africans as “less than”, the balance of social, political and economic power will remain tilted against Africa. In this, therefore, failure is not an option for me.

4. Reflect on all of the key milestones you’ve had so far in building SVAFF to what it is today. Which of these milestones would you say is the most pivotal and why? 
We are at a very critical juncture right now at SVAFF as we present our 9th season with an eye on our 10th anniversary next year. In reflection, I think the biggest milestone was year one. Birthing an idea is always the biggest step, getting it out of one’s head and giving it life. Not being sure if it will work, even though one has planned and prepared. We have indeed come a long way, and I feel blessed to be a vehicle that God has used to bring this to my community. There is always a moment at each festival when I stand in total wonder and humility as I watch the sea of people, shuffling about the festival grounds, laughing, chatting, hugging, just carrying on and being animated about films they have just seen or about to see. Those are the priceless moments when I appreciate how something that was once a thought in my head has become a gift to the community.

5. What is the best piece of actionable advice you’ve received that continues to be a source of inspiration in good times and challenging times?
My father always used to tell me – “If you are really passionate about something, commit to it. If you commit, be willing to give it ten years.” He always taught me to take the long view and stick it out. I am not sure SVAFF could have lasted this long if I didn’t have those words of wisdom constantly ringing in my head.

You can contact SVAFF by sending an email to office @ svaff.org

Stay connected and up to date on the latest from SVAFF via Twitter, Facebook, and YouTube.

F.I.V.E Questions with Ade Adesanya, Co-Founder of Moving Analytics

Multiple studies show that 90% of startups fail. As the co-founder of Moving Analytics, Ade Adesanya takes on this hard truth every day. He calls it “de-risking” his startup. He does this by having a laser focus on solving his customer’s problems while drawing inspiration from the impact his company is having on many lives. I met Ade during a talk about technology and entrepreneurship hosted by the Umu Igbo Unite chapter of Los Angeles. Ade was named a Forbes 30 under 30 and his company has raised $2M in VC funding. We invite you to get into the mind of Ade in this F.I.V.E questions feature:

1. Briefly describe your background and how you got started.

I grew up in Lagos and came to US in 2007 to study Electrical Engineering at the University of Houston. I always had a passion for building things and caught the technology bug early in my college days. In my junior year in college, the Social Network movie detailing Mark Zuckerberg and Facebook’s story came out. The movie inspired me and my friends to find more problems in our community that technology could solve. We agreed to tackle a problem many college students battle with every semester, buying textbooks. We founded a company called Givepals to serve as a marketplace for students to trade textbooks with each other. The idea expanded to other items including, DJ services, cars, boats, and much more. At its peak, Givepals had over 3000 active users at UH; however, the company closed after we graduated and were unable to expand to other campuses due to engineering challenges.

 

 

The experience at Givepals inspired me to move to California and immerse myself in an environment where I could learn how to commercialize technologies and improve my project management skills. I enrolled in the Engineering Management program at University of Southern California (USC) and I also got a job at the USC’ Stevens Center for Innovation where I worked with researchers to commercialize their intellectual property into startup companies. Through my job at Stevens, I met my business partner Harsh, who was a postdoctoral fellow who had secured 2 patents for tracking and improving physical activity for chronic disease management. Harsh was looking to commercialize his patent into a commercial product and was looking for some business help in identifying a customer, fundraising and forming a team. Through our research which consisted of interviewing over 200 clinicians, hospital administrators, and non-profits like the American Health Association we discovered a business opportunity in the cardiac rehabilitation industry.

For those lucky to survive a heart attack, cardiac rehabilitation is a program designed to help patients improve their physical fitness, lower blood pressure and cholesterol, quit smoking,  and improve other cardiovascular-related risk factors. Research shows patients who do rehab double their 5-year life expectancy and cut their risk of a second heart attack by up to 50%. The challenge is less than 15% of patients enroll in CR programs because there are very few programs which are located far away from people’s home and work.  As a result, health systems are also shuttering their brick and mortar CR programs due to the high operating costs and unprofitability. This leads to more cardiac patients dying and getting readmitted within 12 months. Our team realized that there was an enormous opportunity in delivering cardiac rehab digitally through telehealth. This is how we founded the company, Moving Analytics.

2. Flashback and then fast forward to the present, what has surprised you the most about your journey (with Moving Analytics) thus far?

What has surprised me so far is the long sales cycles in healthcare. Our customers are large health systems. When you start, you have this conviction that since you have a solution to such a big problem, they would want to move fast to make something happen. That is unfortunately not the case since our sales cycle takes about a year, and could be longer for more complex agreements. It can be challenging at times because you still need to keep the business going while negotiations are progressing. Managing your expectations for the type of business you are in is important to your long-term success. Activities like the hundreds of demos we used to do when we first started that we thought weren’t working back then are now leading us to get more qualified leads and slowly chip away at the length of the sales cycle.

 

 

3. Why is the cause you are pursuing or problem you are solving the most important for this generation? 

Cardiovascular disease is a leading cause of death. 1 in 10 people die from heart disease – more people die from heart disease than cancer. However, heart disease doesn’t get as much attention. Our platform and program help reduce the risk of dying from heart disease. As millennials, we live for experiences and want to continue to do that for a long time. If we can solve this problem, it means we would live longer and our parents would live longer. We would spend more time with our loved ones. The fact is there is a benefit to being healthy and there is a cost associated with it as well. Heart disease and heart failure are expensive diseases, and we are committed to fighting and preventing it with our platform.

4. Reflect on all of the key sacrifices and trade-offs you’ve had to make to get to where you are today. Which of these would you say was the most pivotal and why?

Running a startup is a huge commitment of your time, and personal relationships could suffer. We’ve been running the business for 4 years and in those 4 years, I’ve had some special personal relationships that didn’t work out. I’ve had to learn to manage my personal relationships better and realize it’s marathon, not a sprint. I’ve also started paying a lot of attention to my physical and mental health. When it comes to mental health, I try to share what’s going on in my life so my family and friends can help. It’s like you’re bringing them along on the journey.

 

 

5. What is the best piece of actionable advice you’ve received that continues to be a source of inspiration in good times and challenging times?

“Don’t build your idea in a vacuum.” Get out of the building and get in front of your customers.

A lot of people have ideas they want to hoard and not talk about for various reasons. The reality is most people do not care about your idea. Knowing this, I always try to socialize my ideas and in the process, I often determine what it is I need help with to take the idea to the next level. It’s interesting because when I share my ideas and where I need help, people would find ways to help me.

 

 

For more details, contact Moving Analytics.

F.I.V.E Questions with Ismail Maiyegun, Co-Founder of Hingeto

Hidden in the credits of any successful entrepreneurial story are small fonts of close calls, pivots, rejections, adversities, doubts, failures, etc. Ismail’s entrepreneurial story is no different. He is quick to tell you that the journey is just as important as the destination and having an unshakable self-belief, surrounding yourself with like-minded people, and working your a$$ off will get you farther than you’d expect. Ismail and his team are building a venture called Hingeto, to tackle inventory risk in retail. The Oakland, CA based startup has raised $1.9M in seed round funding to date, and are backed by Y Combinator (W16), Kapor Capital, Cross Culture Ventures, Precursor Ventures, Stanford University / StartX (S16), Comcast Ventures, Andre Iguodala, #blessed & Base Ventures. Hingeto launched with a limited-edition collection of bomber jackets designed by Oakland Raiders superstar, Marshawn Lynch. Ismail was kind enough to make time to share his story with the hopes of uplifting and inspiring other entrepreneurs. Enjoy!

1. Briefly describe your background- education, work experience, etc. What is the most exciting or rewarding aspect of what you do now? What could make it even more exciting or rewarding?

I attended Stanford University and graduated with a Bachelor of Science in Electrical Engineering with a focus on Computer Software. In High school, I got my A Levels in Computer Science, Math, Chemistry & Physics. I started programming in my early teens. After graduating from university, I worked for a financial-technology company in San Francisco that was co-founded by Bill Harris (former CEO of Intuit & interim CEO at PayPal). After spending four years there, I decided it was time for me to work full-time on my own ventures given the success I had enabled for those I had consulted and advised on the side.

My focus is now on Hingeto, a YC company I co-founded. We’ve raised ~ $1.9M to tackle inventory risk in retail.

I also serve as Chairman of the Board of Big Wolf Games, a company I co-founded before Hingeto.

One of the most exciting & rewarding aspects of my current role is to see how the solutions we build based on our customer’s feedback make a difference in their livelihoods. I also, admittedly, love the power I have in being able to bring any idea to life (it remains exhilarating even after almost 20+ years of programming). What would make it more exciting & rewarding is to look in the room and see more people that look like me, armed with the skills to pursue their dreams the way I have been able to.

2. Flashback and then fast forward to the present, what has surprised you the most about your journey thus far? What advice do you have for others looking to take a similar path? Is there something you could have done differently to get to where you are faster?

My biggest surprise has been how methodical building a successful company can be, once you master certain core principles and strategies.


The biggest thing I would have done differently is that I would have saved a lot more money before going on the entrepreneurial journey so that I could avoid contract work while building my ventures. Luckily, while it’s worked out so far for me, I had way too many close calls earlier in the journey that could have been avoided had I invested in having 6 months – 1 year of income stashed away.

But at the same time for me, knowing my personality, not having that cushion, created the urgency I needed back then to be able to build fast, iterate fast, close deals, etc. I don’t think I’d advise other entrepreneurs to do the same, because for me, my “worst case” was that I would find a mini-gig to “re-up” if needed – which would derail me for a few weeks/months but I knew that if need be, I could hypothetically continue finding contract work indefinitely until I figured out the long-term money maker – although that would not have been ideal. I built relationships with some agencies that sent me opportunities all the time specifically for this purpose.

For others looking to take a similar path, I would tell them to start small right now. I’d advise them to begin absorbing everything they can about starting/building a business and to begin surrounding themselves with positive/like- minded-people. Most importantly, I’d advise them to start putting their learnings into action immediately, even if on a small scale. I’d advise them to focus on building mini ventures that can make $10/month, then $100/month, then $1000/month then $10,000/month then $100,000/month and so forth.

It is extremely difficult to predict the future success of your company, but what is more within your control is what happens within the next few months. Then after that, focusing on the next few months after that. And after that. And when you look back 1-2 years later, you’ll find a few things will have happened.
You will have achieved product-market fit on one of the experiments you were running
You will have success on some small (or even large scale)
You will fail, but those learnings will make you more enlightened for the next thing you work on.
You will have built confidence in variety of competencies that empowers you to be a better entrepreneur (or employee or employer)

3. Why is the cause you are pursuing or problem you are solving the most important for this generation? How would future generations benefit if it’s successful? What is at risk if you do not succeed?

Hingeto builds no-risk inventory solutions for large retailers & small brands, mainly in the fashion/apparel niche (primarily Streetwear).

A lot of people express their identity by what they wear on a daily basis. Even those not looking to make a fashion statement, express a lot about themselves by what they decide to wear and what not to wear. When my co-founders approached me with the idea they were kicking around (they previously worked at a $130M online retailer and understood the industry very well), I was somewhat hesitant about if this would be something I would be passionate about because I am not one that cared much about fashion at the time.

However, after discussing the idea a few more times & digging deeper into the macro & micro economic implications of the issues such as excessive waste due to excess inventory, shifting consumer shopping habits, business process & logistics issues experienced by large retailers, predatory sales practices that severely impact small brands (many of which were being run by minorities), my interest was piqued. I also realized that streetwear was arguably the biggest driver of fashion trends & culture, outside of luxury.

While these issues were multi-faceted & complex, we identified what we believed was the root cause of many of them: Inventory Risk. To that end, we are building valuable solutions to solve this from a few angles as it isn’t a one-size-fits-all problem.

I hope the work & impact we achieve with Hingeto will leave a lasting legacy & change the way small brands & large retailers work together and to foster a healthy ecosystem that allows all involved to thrive in the modern economy.

I am also the Chairman of the board of Big Wolf Games, a 6-person gaming venture I co-founded before Hingeto. While on the surface, gaming feels as though it provides no direct societal impact, one of the reasons I’m so passionate about games, is their ability to reach a wide audience across all socioeconomic/cultural/ethnic/language backgrounds.

Games also provide a temporary escape/reprieve from the day-to-day hardships many go through. I started programming in my early teens because I loved games so much & wanted to learn how to build them, so games have changed my life.

One thing about games is that building them requires the ultimate blend of a variety of highly skilled competencies (art, animation, engineering – client side & server side, psychology, emotion, user experience, product, etc.). Building a successful game is arguably one of the most difficult things to do, and hence, it is a challenge that stimulates me intellectually (even if I’m not the one writing the code).

Games we’ve built (both internally & as part of joint-ventures) are played by millions around the world which is really awesome. The revenue is also very nice (lol).

4. Reflect on all of the key sacrifices and trade-offs you’ve had to make to get to where you are today. Which of these would you say was the most pivotal and why?

I’ll speak about one big moment for me I had in addition to more general sacrifices/tradeoffs I’ve had to make during my entrepreneurial career.

The big moment was when I liquidated my 401(k) at the time (hence incurred early withdrawal penalties) as well as liquidating the FB stock I had at the time (which I bought right at IPO).

One on hand, these investments would have been worth a nice chunk of change today had I left them alone. However, at the time, I NEEDED the cash to get through another month of payroll, so I did what I had to do. I also always felt that the biggest investment I could ever make was in myself / ventures, and I wholeheartedly believed that I would make 5-10x whatever I was sacrificing by being able to “stay alive” for a few more days/months/years.

At that moment, I felt that it was best for me to withdraw from the stock market entirely and focus on $AIM (my initials & personal stock ticker :-p) & forego any upside I had from holding those positions.

Thankfully, that worked out for me. And thanks to the hustle, I put myself in a position where I’ve been able to generate several orders of magnitude more than what I forewent, but it was very very risky & I would never recommend anyone else do that (unless you have the same mindset and skills to be able to execute).

The next set of sacrifices is around lifestyle. Randi Zuckerburg posits that you can only pick 3 out of Work, Sleep, Family, Fitness, or Friends.

My biggest lifestyle sacrifices have revolved around my lack of balance across these 5 things, particularly early on in my career. In my early 20s, I neglected sleep, fitness and focused mostly on Work, Friends, and Family. I have paid the price for the lack of focus on my fitness & sleep (in the form of random health issues here and there), and I never got to focus on my family as much as I thought I would.

My rationale was always to work hard now (i.e. be in a position to retire in my 30s), so that I could focus on everything else later.

I realized the naiveté of this approach and shifted things in my late 20s where I sought to have more balance across all five areas because the journey was just as important as the destination. I have only recently (I am now 32) been able to feel like I am making real deliberate moves to achieve more balance across these key areas.

All in all, I disagree with Ms. Zuckerburg, and I believe there is a way to achieve balance across all five areas if one is deliberate about their time.



5. What is the best piece of actionable advice you’ve received that continues to be a source of inspiration in good times and challenging times?

One of my early clients from my consulting days once told me that the most powerful I could do with my ventures, is to give myself the financial runway to figure things out because it was just a matter of time before things start to click/work and that it wasn’t an “if it works” but more of a “when it works”. That has stuck with me.

A similar piece of advice I got during my track days at Stanford (unrelated to business) was during a time we were doing a stadium steps workout.

I was struggling badly & felt like quitting the workout, and one of my good friends/teammates said “Just take one more step man. And then one more after that & you’ll get there. Don’t think of how much more we have to do. Just focus on getting through the next step.. then next set and before you know it we’ll be done.”

I’ve taken that mindset shift and applied to many things that feel insurmountable at first.

Other things I do to get me through difficult times is to recite

If by Rudyard KiplingCourtesy of fineartamerica.com
See it Through by Edgar A Guest

I have those two poems memorized completely and will recite them once or twice a week at any given point.

Connect with Hingeto